3× the leads,
30% less spend.
Ricco Decor is a luxury décor brand in a business where demand swings hard with the season. The budget was working when it worked — and burning when it didn't. We stopped spending against the calendar and started spending with it, and tripled year-over-year lead volume while cutting ad spend by nearly a third.
Great product, wrong timing.
Luxury décor doesn't sell evenly across the year — it spikes around seasons, holidays, and design moments, and goes quiet in between. Ricco Decor's ad spend, though, ran flat and constant: paying full freight to reach people in the dead weeks, then under-invested exactly when buyers were actually looking. The result was a lead cost that looked fine on average and terrible in the moments that mattered.
Spend with the season, not against it.
Time creative to the calendar
We mapped when Ricco's buyers actually shop — the seasonal and design-driven spikes — and built a creative calendar that put the strongest campaigns in front of them at exactly those windows.
A/B, not guesswork
Every creative and audience decision ran through disciplined A/B testing, so budget flowed to what was proven to convert instead of what looked good in a deck.
Stop paying for quiet weeks
Spend was pulled back in the low-intent windows the data flagged, ending the constant burn that inflated cost-per-lead across the year.
Fund the moments that convert
The savings were redeployed into the peak windows — more presence when buyers were in-market, which is where the year-over-year lead surge came from.
More leads and a smaller bill.
Same product, same market — a budget pointed at the right moments instead of the whole calendar. Tripling leads while cutting spend isn't a bigger budget; it's a smarter system deciding where every dollar goes.
Led by someone who's done the work.
Acquaint Media is led by Kamran Butt, who ran growth and media buying for Ricco Decor as part of a decade across luxury retail and paid social — the same discipline behind $5M+ in luxury sales at Burberry and Moncler. This is the approach we bring to fashion & boutique brands and event venues across the GTA. See the full track record →
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