20,000+ views,
month one.
Lamar Donair is a food brand in a category that lives or dies on social — people eat with their eyes, and they scroll before they order. The spend was there, but the content wasn't traveling. We rebuilt the approach around creators and let the data decide where the budget went — 20,000+ organic views in the first month, and ROI up 15%.
Good food, quiet feed.
Food is one of the most visual, most shareable categories there is — but that only works if the content actually gets seen. Lamar Donair had a product people loved and a social presence that wasn't moving: polished brand posts that didn't travel, and ad budget split by habit rather than by what was working. In a category where reach is everything, the brand was invisible to the people scrolling for their next meal.
Content that travels, spend that works.
Influencer-led UGC
We shifted from polished brand posts to influencer-led user-generated content — the authentic, appetite-driving clips that actually get shared in the food space, not scrolled past.
Smarter Meta/Google split
Ad budget was reallocated across Meta and Google based on where it actually returned — not where it had always gone — so every dollar chased real performance.
Reach that pays for itself
The UGC drove organic reach on top of paid — 20,000+ views in month one that didn't cost media dollars, stretching the budget further with every share.
ROI, not vanity
Success was tracked on return, not likes. The rebalanced spend plus organic lift moved the number that matters — ROI up 15%.
Seen more, spent smarter.
Same brand, same product — content built to travel and a budget pointed at what works. In a category where attention is the whole game, that's the difference between a great product nobody sees and one that sells.
Led by someone who's done the work.
Acquaint Media is led by Kamran Butt, who ran influencer-led growth and paid social for Lamar Donair as part of a decade in media buying and content marketing — from luxury retail to autonomous AI pipelines. See the full track record →
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